If you’re the kind of person whose brain is constantly firing off new ideas, I get it. It’s exciting. It’s intoxicating. It’s also a nightmare when you actually need to do something with them. Instead of feeling inspired, you feel stuck. Pulled in a thousand directions. Unsure where to start. You want to move forward, but the sheer volume of ideas keeps you paralyzed.

We’ve been sold a lie about the creative process—that it should be clean, predictable, and effortless. But the truth is much wilder, much messier than we could ever know. Creativity, like nature itself, is turbulent, untamable, and full of contradictions. 

We’re all born with a blueprint of who we are. Made up of a unique cocktail of DNA and traits—we are a reservoir of potential crafted by nature to be distinct. But as we grow, society tries to smooth out those rough edges, molding us into something more acceptable, more “normal.” So, how do we begin this journey of rediscovering who we are? Here are four ways to start embracing your uniqueness and letting it guide you toward a life that’s truly yours.

While the full alignment of business and life’s work isn’t something we wake up to one day—it is an ongoing, conscious, thoughtful process that evolves continuously—for most of us, it isn’t just an option, if you want to create the most authentic, fulfilling, and happiest life possible, it is a necessity.

If you’re anything like me, you feel that distinctly human longing to craft a life from your deepest truth and give voice to what makes you unique, in the short time you have to be alive. But let's face it, the whole thing is kind of elusive. So how can we figure it out?

Every great story has a central question. The same is true for you; you are a story of the universe’s writing, and thus, your life has its own central question. This is what I call your existential question.