Most wellness and transformation professionals wander around acting like their life is made up of a random string of events with no connection to each other. They act as if they just decided to be a coach, a therapist, a healer, or a guide, as if they weren’t driven to it by a life full of experience and conditioning. They don’t see that their work was as inevitable as a river flowing downhill, shaped by every rock, curve, and invisible force acting upon it. And when they come to me for help, the first thing I tell them is, that’s not how it works. 

The pulse of desire weaves through every aspect of our lives, shaping our actions, aspirations, and—ultimately—who we become. It’s not just the fleeting whim or superficial craving we often think of it as; it’s a profound force that drives our evolution.